Support
Entrepreneur : Enrique Hidrobo
- –Medical Doctor
- –Experimented with many domestic crops
- –Only export cut flowers turned a profit In 1996 Started rose farm
- –With the $$ he realized the importance of new market opportunities
- –Idea : Create a firm to sell directly to the retail florist
- Brokerage firm selling flowers directly to Florists
- –Collectively owned by the growers
- Product
- –Quality roses shipped in quantities of 175-100 stems
- Pricing
- –Standard channel –double marginalization
- –Their channel –toll fee & stable year round prices
- Once business model proven other joined
- –Equity membership fee