Research has shown that 43 per cent of sexually active women use contraceptives, compared to only 26 per cent of men. The price of condoms is set to fall by 12.5 percentage points (10.6%) when they are reclassified as “essential” rather than “luxury” items under VAT regulations. This has been praised by many sexual health charities and forms part of a mass drive by the British Government to curb the increasing teenage pregnancy rates.